Billionaire space cowboys could become heroes by focusing on the climate crisis

Billionaire space cowboys could become heroes by focusing on the climate crisis

Bezos, Musk and Branson have achieved much – but the biggest challenge facing humanity is not the stars, but our planet

For three of the world’s most famous billionaires, space is indeed the final frontier – for their egos. Jeff Bezos, the planet’s richest man, launched into the great beyond last week via his Blue Origin venture, days after Sir Richard Branson did the same on a Virgin Galactic craft. Elon Musk, the sometime world’s richest man, has yet to join his rivals in the heavens with his SpaceX business, but has bought a ticket to ride with Branson at some point.

Space travel is the stuff of legend and these lauded entrepreneurs are clearly caught up in the mythology. Humanity and space have connotations of bravery, and technological and intellectual brilliance, that run through the ages, from Galileo to Gagarin and the moon landings.

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