‘Cake’ mentioned 10 times more than ‘climate change’ on UK TV – report

‘Cake’ mentioned 10 times more than ‘climate change’ on UK TV – report

Exclusive: study also shows ‘banana bread’ heard more in 2020 than ‘wind power’ and ‘solar power’ combined

“Cake” was mentioned 10 times more often on UK television shows than “climate change” in 2020, data has revealed. The research showed “banana bread” was a more frequently heard term than “wind power” and “solar power” combined.

The report, from albert, a Bafta-backed sustainability project, also found that individual action, such as recycling, was far more frequently featured than issues that are much bigger drivers of the climate crisis such as energy and transport.

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