Why aren’t more big bike firms tracking their environmental impact?

Why aren’t more big bike firms tracking their environmental impact?

Trek’s sustainability report appears to be the first of its kind in a sector that has had a free ride on the issue

Trek, one of the world’s biggest bicycle brands, recently released its sustainability report for 2021. Remarkably, this appears to be the first time a major bike company has published such a document.

While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek’s report offers an ambitious array of concrete environmental commitments and a comprehensive analysis of the carbon footprint of its bikes.

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