Woolly measurement: farmers say sustainable textile standard ‘doesn’t pass the pub test’

Woolly measurement: farmers say sustainable textile standard ‘doesn’t pass the pub test’

Wool may be natural, durable and biodegradable – but a key sustainability data tool ranks it as worse for the planet than polyester

Speaking from his farm in Yass, Edward Storey is adamant, “wool is a fibre that’s incredibly sustainable, if you want to stop carbon emissions don’t turn the heating on, put on a woollen jumper”. Storey is the president of Wool Producers Australia and is part of the Trust in Australian Wool campaign, launched in March to reassure consumers wool is a sustainable product.

The campaign was announced in anticipation of the European Union’s Sustainable Products Initiative, ambitious legislation that will establish minimum sustainability and information requirements for products sold in the union, including textiles.

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